How much research participants want to be paid
Discover what research participants truly value — and learn how to offer the right incentives to recruit quality panelists without overspending.
Smarter incentives, better research
Research incentives aren’t just about compensating participants — they’re the key to collecting high-quality data and running successful studies. But deciding the right incentive amount to offer can be a delicate balance.
Read our report to find out exactly how much to pay participants based on study length, format, and topic sensitivity — plus which incentive types drive the highest response rates.
What you’ll learn
How to determine the right incentive amount to attract more research participants while maximizing your budget
Which incentive types — cash, gift cards, or prepaid cards — drive the highest response rates
How different research factors impact participation rates — and how to tailor incentives for effective recruitment
What participants expect and what motivates them
$26.40
Average incentive participants expect for a 15-minute study or survey
20%
Lower compensation expected by students vs. other participant groups
$9.50+
Extra value needed for an Amazon.com gift card to match the appeal of cash