Spot Pet Insurance sends $1.3M in rewards, saves 150+ hours a year with Tremendous

The highlight reel

• Spot Pet Insurance supports pets and their parents with extensive plan options and cash back on vet bills. 

• The provider treats first-time customers to a $25 Amazon gift card.* 

• Before Tremendous, Spot didn’t have an automated way to send gifts. The process was time-consuming and clunky — some customers needed help to redeem their codes.  

• With Tremendous, Spot saves 3 hours a week and delights customers with a simple reward experience.

The problem

Spot Pet Insurance offers extensive plan options for dogs and cats, helping pet owners manage veterinary costs. Their mission is to help make quality healthcare accessible and affordable for pet parents everywhere in the U.S. 

Thirty-two days post-signup, the company treated new policyholders to a $25 Amazon gift card as a thank-you for choosing Spot.* This gift promotion quickly became a reliable way to attract new customers. 

“We give new customers a $25 thank-you so they can buy something for their pet,” said Shane Grosskopf, Compliance and Operations Manager at Spot. “It’s really helped us stand out from our competitors.” 

But sending the gifts was a time-suck for Spot. They didn’t have a platform to automate sending, so it was a completely manual process.

"Every day we had to run a report to see who's eligible, download it, map them to gift card codes, and upload it to an email platform," said Shane. “The manual process took us at least 13 hours per month.” 

“And, sometimes, policyholders weren’t able to redeem the gift cards.”

Seamless integration, powerful customization

Spot considered several gift card platforms. Ultimately, they chose Tremendous for its scalability, automation capabilities, and simple API integration.

"Tremendous was the perfect solution for us," said Shane. "It’s free to use, easy to set up, and it eliminates all of the manual work of sending gift cards in bulk. Plus, we can customize templates with our own branding to personalize the experience for our customers.”       

Spot’s in-house development team followed Tremendous’ straightforward API docs and built the integration in just a few days.       

"It was a light lift for our dev team," said Steven Gilliam, Head of Product at Spot. "We didn’t even need Tremendous’ engineering support to get it done."

For Spot, Tremendous struck the right balance between control and convenience.    

"We're a company that's between sizes. We're not the company that needs to build everything ourselves completely, but we're also not the company that just wants to have a service that manages everything,” Steven said.

“Tremendous gave us the customization and reliable API that we needed."    

The outcome

With Tremendous, Spot is saving hours on rewards processing.

“The entire sending process is automated now,” Shane said. “We’re saving around three hours a week. That’s 20 whole days of work per year that we don’t touch anymore.”   

“Now, we have everything we need in one place. Tremendous handles everything for us and makes it super simple."

Beyond time savings, Spot has also improved the redemption experience for its policyholders. 

"With Tremendous, they're able to just download the gift card and add it right to their Amazon account without any manual work," Shane explained. "That's cut down all of the complaints we had about incorrect codes."

In their first year using Tremendous, Spot sent over $1.3 million in rewards to customers. The gift program has become a key differentiator for Spot in a competitive market. 

“Compliance-wise, there are a lot of restrictions on what you can and can’t do with gifts, and the gift amount you can give,” said Shane. “The way our program is structured, there are 14 states where we can send customers gifts after they buy a policy.”

After building out their compliance measures, Spot connected with the Tremendous API to automatically send gift cards to only customers in specific states.

“Connecting to your API has made it so we know there are no mistakes in sending gift cards and staying compliant,” said Shane. 

Spot’s gift program has also helped them win new partners.

"It's been super helpful," Steven said. "On the sales side, it's great to tell partners that this is something we do. We can say, 'Hey, you can offer this to your clients and tell them they could be getting a $25 gift card after their first month.'"

Looking ahead, Spot plans to expand their use of Tremendous to other areas of the business. 

"We're going to use it in different steps of the funnel and the customer lifecycle," Steven said. "The way we have set up our integration with the API, it's really scalable across our business."

For Spot, the biggest benefit of Tremendous has been its powerful simplicity. 

"The part I like about Tremendous is I don't have to spend a ton of time on it. It just works."

Ready to simplify your rewards process? Sign up now or chat with our sales team.

*The Amazon gift card is subject to eligibility, and is not available in all states. You can learn more about it on Spot’s website.

Insurance products are underwritten by either Independence American Insurance Company (NAIC #26581. A Delaware insurance company located at 11333 N. Scottsdale Rd, Ste. 160, Scottsdale, AZ 85254), or United States Fire Insurance Company (NAIC #21113. Morristown, NJ). Please refer to your policy forms to determine the underwriter for your policy. Insurance is produced by Spot Pet Insurance Services, LLC. (NPN # 19246385. 990 Biscayne Blvd Suite 603, Miami, FL 33132). CA License #6000188. PTZ Insurance Agency Ltd. (NPN: 5328528. domiciled in Illinois with offices at 1208 Massillon Road, Suite G200, Akron, Ohio 44306) is responsible for administration and claims adjudication. (California residents only: PTZ Insurance Agency Ltd., d.b.a PIA Insurance Agency Ltd. CA license #0E36937).