Research Resources & Articles from Tremendous

Research articles

View all articles

What is a competitive analysis?

Competitive analysis gives businesses a clear picture of where they stand in the market.

September 6, 20245 min. read

Exposing the hidden world of market research fraud

The market research industry loses over $350M per year to fraud, with over 40% of firms affected.

September 3, 20246 min. read

Fraud

What is creative testing in market research?

Creative testing helps marketers see if their ads appeal to target audiences and before they go public.

June 28, 20246 min. read

An example of creative testing, where two similar but different ads are compared to see which generates more engagement.

The pros and cons of online focus groups

Should you move your next focus group online? We examine the pros and cons of running focus groups remotely.

May 29, 20245 min. read

A screenshot of analytics for an online focus group.

Top 10 market research tools in 2024

There’s hundreds of software tools promising to make market research easier, more comprehensive, and more data-driven. These 10 tools deliver.

May 22, 20247 min. read

An illustration of the dashboard of a market research tool.

What is customer profiling in market research?

Customer profiling helps businesses understand what your customers want so you know how to position your product and services.

May 3, 20247 min. read

The ultimate guide to market research survey methodologies

There are a number of different survey methodologies for generating valuable insights in market research. We’ll run through each method.

April 25, 20247 min. read

A clipboard of information being analyzed after a market research completes a survey.

What is customer experience (CX)?

Customer experience (CX) describes how a business interacts with its customers at every point in the buying journey, from advertising to selling to customer support.

April 4, 20246 min. read

What is a focus group?

Need to know how the market would receive your new product idea? Try a focus group. We’ll break down what this market research method entails.

March 15, 20246 min. read

Market researchers: Here’s why you should become an expert on the participant experience.

You're an expert on CX. Here's why you should become an expert on the research participant experience.

March 7, 20246 min. read

A clipboard with a market research survey and an incentive.

Market research: what it is and how to recruit & retain better participants

Market research is the stage of product development where you learn everything you can about your target audience.

February 16, 20247 min. read

4 rules for revitalizing the healthcare market research participant pool

Conducting market research in the healthcare field is becoming increasingly challenging. We'll tell you how to maximize response rates among this limited pool of research participants.

October 19, 20235 min. read

Three medical professionals with speech bubbles surrounding them.

New survey: Market research goes global, yet incentive strategies lag

Market researchers increasingly target hard-to-reach and global audiences. Their incentive strategies and budgets need to evolve to keep up.

August 25, 20224 min. read

New survey: Market research goes global, yet incentive strategies lag

Research roundup: Covid, health care, electric vehicles are 'stupid'

To celebrate International Market Research Day, Tremendous compiled a round up of recently published research—touching on timely issues.

April 29, 20224 min. read

Research roundup: Covid, health care, electric vehicles are 'stupid'

CCR's merger spawns new business, fresh approaches to market research

A merger brought two market research veterans to helm Creative Consumer Research. A year in, their "work marriage" has redefined the 46-year-old firm.

April 20, 20224 min. read

CCR's merger spawns new business, fresh approaches to market research

Covid changed research. Are higher incentives, new tech here to stay?

As they build toward a post-Covid world, market and medical researchers point to four trends shaping the industry. But how long will they stick around?

March 15, 20224 min. read

Covid changed research. Are higher incentives, new tech here to stay?

Naviscent CEO: Nimbleness is a ‘competitive advantage’

Naviscent, a Silicon Valley-based market and usability research firm, channels the entrepreneurial spirit for which the region is famous. And that's landed the firm a roster of marquee clients.

March 4, 20225 min. read

Naviscent CEO: Nimbleness is a ‘competitive advantage’