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Customer acquisition

An illustration of a mountain with different types of sales promotions approaching the summit. At the top of the mountain, there's a flag with a dollar sign on it.

Sales promotions: Strategic approaches for campaign success

7 min. read●Aug 22, 2025

An illustration of two different-colored price tags with a vs. sign between them.

Comparing tiered discounts vs. volume discounts

6 min. read●Aug 18, 2025

A scale weighing cost vs. customer acquisition, representing the balance between customer acquisition and cost of sales and marketing.

The B2C marketer's guide to acquiring customers for less

6 min. read●Aug 11, 2025

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12 of the best referral marketing software tools for 2025

12 min. read●Jul 24, 2025

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The psychology behind word-of-mouth marketing: Why we share, trust, and buy

8 min. read●Jun 26, 2025

Guide to customer advocacy programs: What they are and how to use them

7 min. read●Jun 25, 2025

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Illustration of a smartphone surrounded by icons of people to indicate referral marketing

Why referral marketing matters more than ever in the age of digital disruption

5 min. read●May 28, 2025

An illustration of a phone with a target on the screen. A dart is hitting the bullseye.

5 ways to hyper-personalize your consumer marketing campaigns

7 min. read●May 23, 2025

What is a referral partner? How to build a referral partner program that works

8 min. read●Apr 26, 2025

12 innovative and unique referral program ideas

6 min. read●Apr 18, 2025

An illustration of a smartphone with cash and coins around the screen.

Using electronic rebates in marketing campaigns

6 min. read●Apr 18, 2025

An illustration showing a smartphone connecting a business to a network of customer referrals.

Getting started with referral marketing

7 min. read●Apr 10, 2025