Cash App now available as a monetary payout option.

Marketing

Customer referrals: your highest-ROI growth lever in 2025

6 min. read●Sep 18, 2025

An illustration of a megaphone and a web browser screen.

Affiliate program incentives: Best practices & how-to guide

6 min. read●Sep 11, 2025

Illustration of a hand tapping a smartphone screen surrounded by coins and gift boxes

4 marketing strategies for get-paid-to platforms

7 min. read●Sep 9, 2025

A scale weighing cost vs. customer acquisition, representing the balance between customer acquisition and cost of sales and marketing.

The B2C marketer's guide to acquiring customers for less

6 min. read●Sep 8, 2025

An illustration of a mountain with different types of sales promotions approaching the summit. At the top of the mountain, there's a flag with a dollar sign on it.

Sales promotions: Strategic approaches for campaign success

7 min. read●Aug 22, 2025

An illustration of two different-colored price tags with a vs. sign between them.

Comparing tiered discounts vs. volume discounts

6 min. read●Aug 18, 2025

Join our newsletter

Get incentive insights and industry best practices delivered to your inbox monthly.

A phone with an app that gives loyalty program members incentives for making repeat purchases.

Do loyalty programs really work? What the research says

7 min. read●Aug 12, 2025

Cashback promotions: complete guide to strategy, ROI & best practices

6 min. read●Aug 12, 2025

Crafting memorable experiences: The role of emotional connections in loyalty programs

5 min. read●Jul 28, 2025

An incentive, a gift, and a shopping bag.

5 sales promotions for big consumer moments

6 min. read●Jul 28, 2025

An incentive sent to a customer to increase customer loyalty.

How to craft a winning customer incentive program

5 min. read●Jul 28, 2025

Illustration of people icons and a website indicating referral marketing software

12 of the best referral marketing software tools for 2025

12 min. read●Jul 24, 2025

...